Stefan Vetter is founder and CEO at Friendly. He is also founder of Wortspiel, one of the leading digital marketing agencies in Switzerland.
The USA currently do not offer an adequate level of protection for data from the EU and Switzerland. In this article we analyze the legal situation and evaluate…
Friendly Automate is based on Mautic, the most popular open source software for marketing automation. We are proud to be one of the four main sponsors of Mautic…
This week we have won our first customer on a state level. The government of Greenland uses Friendly Analytics for its official representation in Denmark under ghsdk.dk.
August at Friendly in numbers: 💵 MRR (Monthly Recurring Revenue): $2,699 (+26%) 🤝 New customers: 7 (+17%) 🤩 Upgrades: 4 (+100%) 💔 Churn (cancellations): 2 (0%) 👩 Active…
Our MarTec start-up Friendly currently generates an annually recurring revenue (ARR) of $27,106. Of this, a whopping 71% ($19,243) came from our affiliates and agency partners: I decided…
July in the numbers at Friendly: 💵 MRR (Monthly Recurring Revenue): $2,147 (+27%) 🤝 New customers: 6 (-40%) 🤩 Upgrades: 2 (+100%) 💔 Churn (cancellations): 2 (-60%) 👩…
More revenue, problems with the stability and an addition to the team – that moved us at Friendly in June: 💵 MRR / monthly recurring revenue: $1,638 (+25%).…
Hendrik Lennarz is one of the most well-known “growth hackers” in the German-speaking world. In episode #99 of his podcast we talk about my experiences from the founding…
WordPress has added our plugin for Friendly Analytics to the official plugin directory. This means that our plugin meets the high quality and security standards of WordPress. This…
In our backlogs we plan and prioritize the ongoing optimizations. Today we publish the backlog of Friendly Automate. With it, our customers and interested parties can see in…
Today the monthly recurring revenue (MRR) of Friendly has exceeded the remarkable limit of $1’000 – only 94 days after its foundation! We would like to thank all…
Almost 100% of the recipients read their SMS. Friendly Automate now supports the sending – without additional costs. Only the external costs for sending the SMS are incurred.…
Friendly is now an Open Startup. This means that we operate transparently and share our metrics, including revenue and website traffic. Our MRR is currently CHF 375, our…
Today Friendly Automate went live on Product Hunt: Like Friendly Analytics, the product made it to the homepage after only a short time, but could not achieve the…
Today I received the first acquisition offer for Friendly – just 4 weeks after the launch 😮 🥳 (Spoiler: I will not sell.)
Today our first subscriber converted his trial version of Friendly Analytics into a paid subscription. It may not sound like much, but it is still a great success…
Less than a month after Friendly Analytics, I shipped my second product, Friendly Automate. Why two products in such a short time? On the one hand, the need…
Yesterday I launched my very first product, Friendly Analytics. At 0 o’clock Pacific time it went live at ProductHunt. For me in Switzerland it was 8 o’clock in…
Today I registered the domain Friendly.is This date is the foundation date of Friendly for me. Friendly offers marketing tools that in one way or another are intended…
