Better Tools for Your Marketing

Friendly offers you professional tools to do better marketing. We identify the best open source marketing tools and provide them in simple subscriptions with excellent customer service and secure hosting.

Friendly Automate

The SME Friendly HubSpot Alternative

Friendly Automate is a professional marketing automation solution. Start winning more customers with less effort – at startup and SME friendly rates.

Friendly Analytics

The Privacy Friendly Google Analytics Alternative

Friendly Analytics is friendly to your website visitors by respecting their privacy. At the same time Friendly Analytics offers all the features of a professional web analytics solution.




Friendly is an offering by Stefan Vetter, the founder of the Swiss digital marketing agency Wortspiel.

Clients of Wortspiel

Wortspiel helps companies like WordPress, Migros and Swisscom do better marketing. Learn more about our services or get to know our team!


For questions and support please contact or hit us up at @Friendly__is on Twitter. We usually respond within 4 hours on weekdays between 9am and 6pm CET.