The Best European Marketing Software
in 2021

67% of marketing leaders currently use marketing automation software. Many more use other marketing tools for sending emails, analytics, chatbots or managing consent.

But for those operating in the European Union or Switzerland, choosing the right software comes down to more than just the sum of its features; with data protection laws becoming stricter, companies must also consider where the data they store might end up, and what consequences might that have.

Because the data privacy laws in the EU and the United States differ, companies operating in Europe are at risk of legal issues, with many businesses already facing complaints about sending data to the US.

But how can you avoid issues if your business is located in Europe or conducts business in Europe? 

Below, you’ll find answers to these questions, as well as a comprehensive directory of European-based companies you can opt for instead. 

Why Choose European Marketing Software Providers?

For a long time, the way user data was protected in the EU and the United States was defined by the EU-US “Privacy Shield” agreement. 

However, that changed in the July of 2020, when the European Court of Justice ruled that the agreement was invalid because the American surveillance practice is not limited to the absolutely necessary measures. In addition to that, those that would be affected weren’t able to enforce their rights in court.

Today, businesses in Europe that want to remain in compliance must encrypt the data they are sending to the USA. But that requires technical knowledge and can still be problematic, should the information become breached. 

However, the good news is that there’s a simpler solution that doesn’t require you to compromise your customer data security.

As long as you choose a service provider that operates in Europe, stores your data in Europe, and adheres to the requirements of the General Data Protection Regulation (GDPR), you don’t have to worry about the Privacy Shield agreement and the legal consequences of it.

With that in mind, we’ve compiled an extensive directory of European marketing software solutions in various categories, which should help you take full advantage of available features while still remaining in compliance with European laws. 

The Best European Marketing Software by Type

Marketing Automation

Friendly Automate

Our very own marketing automation solution is based on Mautic, the most popular open-source marketing automation platform. We host all of our data in Germany and Switzerland, providing you with peace of mind when using the robust list of features Friendly Automate can offer.

Headquarters: Hergiswil, Switzerland

Website

Aioma

A Swiss software offering AI-powered marketing automation solutions with a full-service-approach.

Headquarters: Zürich, Switzerland

Website

SAP Marketing Cloud

A german-based company that unifies user data into a centralized hub, providing real-time context data about customers and website visitors. 

Headquarters: Walldorf, Germany

Website

SendinBlue

A French company that offers user-friendly marketing automation solutions, including email marketing and in-depth segmentation options. 

Headquarters: Paris, France

Website

Evalanche

One of the leading marketing automation platforms used extensively in Germany and surrounding countries.

Headquarters: Starnberg, Germany

Website

User.com

Marketing automation company from Poland with a range of features for sales, marketing, and management. 

Headquarters: Warsaw, Poland

Website

Emarsys

An omnichannel customer engagement platform with a focus on eCommerce, retail, and travel industries.

Headquarters: Vienna, Austria

Website

Webmecanic

Webmecanic is a France-based open-source marketing automation solution that offers campaign automation, lead generation, and various other features. 

Headquarters: Annecy, France

Website

Ometria

UK-based marketing automation company with an emphasis on customer marketing solutions for retail.

Headquarters: London, UK

Website

Boomerank

Austrian marketing automation company for eCommerce, offering ads management, competition analysis, and SEO features. 

Headquarters: Vienna, Austria

Website

Edrone

An eCommerce marketing automation tool from Poland with advanced customer intelligence.

Headquarters: Krakow, Poland

Website

Splio

A French marketing automation software that offers many loyalty program options for engaging audiences both online and offline. 

Headquarters: Paris, France

Website

Swaarm

Performance marketing solution from Germany with advanced marketing automation and reporting features. 

Headquarters: Berlin, Germany

Website

Outfunnel

A marketing automation software with headquarters in Estonia, offering deep integration with CRM and powerful email marketing features.

Headquarters: Tallinn, Estonia

Website

Spotler

This UK-based company offers comprehensive marketing automation, lead generation, and email marketing solutions. 

Headquarters: Guildford, UK

Website

StoryChief

An all-in-one marketing automation tool from Belgium that that can help manage content across all platforms and generate more leads.

Headquarters: Gent, Belgium

Website

Carts Guru

Comprehensive marketing automation software located in Spain, offering multichannel solutions for engaging customers. 

Headquarters: Barcelona, Spain

Website

Force24

A UK-based marketing automation platform offering email marketing, an automation journey builder, a microsite builder, and many other features. 

Headquarters: Leeds, UK

Website

Driftrock

A lead generation software that helps to capture, track, and convert more leads. Based in the UK. 

Headquarters: London, UK

Website

Apteco Marketing Suite

Apteco Marketing Suite offers comprehensive marketing intelligence tools that allow automating personalized marketing campaigns. Their main headquarters are located in the UK.

Headquarters: Warwick, UK

Website

Mobile Marketing

Adjust

A German company specializing in comprehensive mobile marketing solutions, including audience building, analytics, and various automations.

Headquarters: Berlin, Germany

Website

Aymo

aymo claims to offer most precise mobile targeting in Switzerland. It is based on a direct data connection to high-quality and high-reach mobile apps, that generate more than 3,8 million location data points each day.

Headquarters: Zürich, Switzerland

Website

PassCreator

Located in Germany, PassCreator makes it easy to store cards, event tickets, coupons, and membership cards on smartphones. 

Headquarters: Munich, Germany

Website

Seedtag

A contextual marketing company based in Spain, offering user-friendly and integrated advertising solutions on mobile. 

Headquarters: London, UK

Website

Accengage

A push notification and mobile CRM European marketing software located in France. It offers powerful features that can help drive more traffic to your app and website. 

Headquarters: Paris, France

Website

Adludio

UK-based company that offers premium creatives for mobile advertising, helping you showcase your brand and improve engagement. 

Headquarters: London, UK

Website

Madvertise

Branding, performance advertising, programmatic advertising; these are just a few key services offered by this France-based mobile marketing solution.

Headquarters: Boulogne-Billancourt, France

Website

Hello Again

A customer loyalty software with a range of powerful mobile marketing features. Based in Austria. 

Headquarters: Leonding, Austria

Website

Analytics

Friendly Analytics

Our web analytics solution offers powerful features and data protection through hosting in Switzerland or the EU.

Headquarters: Hergiswil, Switzerland

Website

nexoya

Nexoya collects data from marketing campaigns, analyzes them, and makes suggestions for more efficient budget allocation.

Headquarters: Zürich, Switzerland

Website

Nosto

Finnish analytics software that helps deliver a more personalized eCommerce shopping experience for users. 

Headquarters: Helsinki, Finland

Website

Synerise

Synerise offers large-scale data & customer experience solutions powered by AI Located in Poland. 

Headquarters: Krakow, Poland

Website

FlyTxT

A Netherlands-based AI customer engagement platform with a focus on B2C industries.

Headquarters: Nieuwegein, the Netherlands

Website

Whatagraph

A marketing analytics and social media reporting platform with robust visual reporting options. Based in the Netherlands.

Headquarters: Amsterdam, the Netherlands

Website

Blackwood Seven

A Denmark-based AI-powered analytics and planning software that offers marketing modeling features. 

Headquarters: Copenhagen, Denmark

Website

Segmentify

An eCommerce personalisation platform designed for making shopping experiences more relevant to your buyers. Located in the UK.

Headquarters: London, UK

Website

ProQuo AI

Located in the UK, this powerful AI-based brand management platform offers real-time analytics, AI-powered brand guidance, and competition monitoring. 

Headquarters: London, UK

Website

Fresh Relevance

A UK-based eCommerce personalisation software that offers triggered emails, behavioral targeting, and advanced reporting. 

Headquarters: London, UK

Website

Graphext

A Spanish data-science software with data preparation, exploration, and collaborative reporting capabilities. 

Headquarters: Madrid, Spain

Website

DataHawk

An analytics software located in Paris, specifically designed for Amazon sellers and vendors. 

Headquarters: Paris, France

Website

Personify XP

The world’s first anonymous real-time analytics and personalisation platform, with headquarters in the UK.

Headquarters: London, UK

Website

Hurree

Located in Ireland, Hurree is a market segmentation solution that helps build better relationships with your audience using in-depth insights. 

Headquarters: Belfast, UK

Website

Roivenue

Roivenue is a marketing intelligence suite that offers data integration, marketing attribution, and other powerful analytics features. Based in Czechia. 

Headquarters: Prague, Czechia

Website

Appsumer

A UK-based software solution that provides automated insights and user acquisition intelligence services. 

Headquarters: London, UK

Website

Glassbox

A customer experience software with performance analytics, customer experience analytics, and customer support optimisation features. Their headquarters are in the UK.

Headquarters: London, UK

Website

Adtriba

A German analytics company offering holistic marketing insights and analytics, offering cross-device and cross-channel tracking.

Headquarters: Hamburg, Germany

Website

Econda

A versatile analytics platform from Germany that comes with cross-selling features, more than 400 analytics metrics, and a focus on GDPR compliance. 

Headquarters: Karlsruhe, Germany

Website

Consent Management

Usercentrics

A leading consent management platform for enterprise companies that need to manage consent across multiple platforms. Based in Germany. 

Headquarters: Munich, Germany

Website

Consent Manager

A Sweden-based consent management provider helping publishers ensure compliance with GDPR and CCPA.

Headquarters: Västerås, Sweden

Website

Didomi

Based in France, this consent management provider offers GDPR and CCPA compliance while making it easier for users to manage their preferences. 

Headquarters: Paris, France

Website

iGrant.io

A comprehensive consent management company based in Sweden, offering autopilot compliance, data security, and data monetisation services. 

Headquarters: Stockholm, Sweden

Website

Konsentus

Located in the UK, this consent management platform focuses on helping financial institutions stay compliant and protect their users. 

Headquarters: London, UK

Website

Seers

A privacy and consent management platform that helps comply with GDPR, CCPA, and ePrivacy regulations, used by more than 50,000 companies. Headquarters are located in the UK.

Headquarters: London, UK

Website

Priviti

Based in Ireland, this consent management platform allows organisations and individuals to compliantly release and share sensitive data with confidence. 

Headquarters: Galway, Ireland

Website

MyLifeDigital

A consent and preference management platform from the UK with powerful features to collect, personalise, and generate leads from visitors, while remaining compliant. 

Headquarters: London, UK

Website

ConsentEye

Another consent management company from the UK, with a focus on delivering consent solutions on multiple collection points. 

Headquarters: London, UK

Website

CookieFirst

A Netherlands-based consent management platform with simple-to-use but powerful features that ensure compliance with GDPR, LGPD, and CCPA. 

Headquarters: Amsterdam, The Netherlands

Website

Chatbots

Landbot

Landbot is one of the leading chatbot providers globally, offering a no-coding chatbot builder for landing pages, conversational websites, and more. They are based in Spain. 

Headquarters: Barcelona, Spain

Website

aiaibot

aiaibot offers a conversational AI building platform with focus on chatbots.

Headquarters: Zürich, Switzerland

Website

Watermelon

A conversational AI platform from the Netherlands that helps centralise customer contact and ensure 24/7 availability. 

Headquarters: Utrecht, the Netherlands

Website

e-bot7

An intuitive conversational AI chatbot platform from Germany, with an emphasis on multiple channel integration and bilingual features.

Headquarters: Munich, Germany

Website

Clustaar

Based in France, this conversational AI provider allows you to automatically answer 65% of customer support queries while improving the user experience. 

Headquarters: Paris, France

Website

DRUID

A chatbot software provider offering solutions for a variety of industries, including banking, insurance, retail, and healthcare. Located in Romania.

Headquarters: Bucharest, Romania

Website

Front AI

This Finland-based service bot provider provides robust security features, unique modules for various industries, and advanced bilingual functionality.

Headquarters: Helsinki, Finland

Website

Leadoo

A Finland-based chatbot software that helps companies convert more website visitors into qualified leads. 

Headquarters: Helsinki, Finland

Website

QuickText

A chatbot for hotels with powerful NLU, structured data, and even big data features specially designed for the hospitality industry, based in France. 

Headquarters: Paris, France

Website

Talk-A-Bot

A Hungarian chatbot provider specialising in solutions for enterprise companies using advanced natural language processing.

Headquarters: Budapest, Hungary

Website

Email & SMS Marketing

Mailjet

Based in France, Mailjet specialises in providing email and SMS marketing solutions for eCommerce businesses. 

Headquarters: Paris, France

Website

Scope

Scope is a Swiss content marketing platform for finding relevant content on the web with little effort and then delivering it to the target audience via email and other channels.

Headquarters: Zürich, Switzerland

Website

mailXpert

A Swiss newsletter provider with its own sending infrastructure in Switzerland.

Headquarters: Zürich, Switzerland

Website

Omnisend

A UK-based email and SMS marketing provider that helps companies streamline sales through targeted and easy-to-setup campaigns. 

Headquarters: London, UK

Website

CleverReach

An email marketing solution from Germany with no setup fee and no obligations, a great starting point for smaller companies. 

Headquarters: Rastede, Germany

Website

Inxmail

This email marketing software provides flexible integration features and personalised service for clients in Europe and worldwide. They are based in Germany.

Headquarters: Freiburg, Germany

Website

Revue

An editorial newsletter tool from the Netherlands designed for writers and publishers, with a percentage-based pricing structure based on paid newsletters. 

Headquarters: Utrecht, The Netherlands

Website

Pure360

A drag-and-drop email marketing provider that makes it easy to create good-looking email campaigns quickly. Based in the UK.

Headquarters: Brighton, UK

Website

Passendo

A Denmark-based ad server and native platform for email advertising for publishers and advertisers. 

Headquarters: Copenhagen, Denmark

Website

Websand

An email marketing automation platform for eCommerce with advanced segmentation features. Headquarters located in the UK. 

Headquarters: Newcastle, UK

Website

Mailerlite

An email marketing software from Lithuania that allows users to automate campaigns and capture leads on websites, all in a simple-to-use platform. 

Headquarters: Vilnius, Lithuania

Website

Text2Reach

An SMS marketing company from Latvia that allows reaching your audience’s mobile device, with features such as two-way messaging and number validation.

Headquarters: Riga, Latvia

Website

Social Media

Socialbakers

Based in Czechia, this AI-powered social media & digital marketing platform allows managing all social media efforts in one place. 

Headquarters: Prague, Czechia

Website

Postoplan.App

Located in Estonia, Postoplan provides complete control over all of your social media platforms, allowing you to create, schedule, and promote content. 

Headquarters: Tallinn, Estonia

Website

Fanpage Karma

A comprehensive social media management suite that allows analysing profiles, generating reports, and spot trends quickly. From Germany. 

Headquarters: Berlin, Germany

Website

Customer Relationship Management (CRM)

Pipedrive

Pipedrive one of the most popular CRM worldwide and is regularly top rated with its users. We also use and like it at Friendly. And it’s built by a European company and one of a few European unicorns.

Headquarters: Tallinn, Estonia

Website

Weclapp

A leading cloud ERP and CRM provider with contact management, 360-degree customer view, and email automation features. Based in Germany. 

Headquarters: Frankfurt, Germany

Website

Upsales

An intelligent CRM platform from Sweden that offers more control over sales processes and enables companies to seize upselling opportunities. 

Headquarters: Stockholm, Sweden

Website

Froged

Located in Spain, Froged is a customer lifecycle platform that allows you to build more meaningful relationships with your audience.

Headquarters: Malaga, Spain

Website

Coniq

A robust customer engagement and loyalty platform for retail companies that want to accelerate customer acquisition and improve ROI.

Headquarters: London, UK

Website

CentralStationCRM

An intuitive and easy-to-use CRM solution designed for small and medium-sized companies. Based in Germany. 

Headquarters: Cologne, Germany

Website

SAP CRM

One of the leading marketing services providers in Germany offers a solid CRM solution as well, which comes with advanced personalisation features for engaging your customers. 

Headquarters: Walldorf, Germany

Website

Conclusion

Considering the data security needs of your customers is an integral part of running a business. That’s especially true for companies operating in the EU or Switzerland, where data privacy regulations are more strict than in the United States.

Because of that, even though many popular marketing software providers are located in the US, choosing a company in Europe has many unique advantages that companies like Hubspot or Marketo can’t match. 

Friendly was founded on the principles of being an ethical, open, and data-conscious marketing automation and analytics provider. Get started for free today

P.S. We are building Friendly as a profitable and long-term business. In our newsletter we document our journey and share marketing insights. Come join us!