The SME Friendly HubSpot Alternative

Friendly Automate is a professional marketing automation solution. Start winning more customers with less effort – at startup and SME friendly rates.

Friendly Automate - The startup and SME friendly HubSpot alternative | Product Hunt Embed


Friendly Automate is friendly through fair pricing, no minimum terms, no onboarding costs and excellent customer service.


Friendly Automate is based on Mautic, the world’s first and most popular open source platform for marketing automation. Mautic is often referred to as the “WordPress of marketing automation”, in reference to its popularity and customizability.


The interface of Friendly Automate is easy to use. And if you get stuck, our competent customer service will be happy to help you. Also the price structure is so simple that you can understand it without sales calls.

Why Is Friendly Automate a Great Hubspot Alternative?


Friendly Automate offers the full feature set of a professional marketing automation solution.


The “Professional” plan from HubSpot costs up to 500% (!) more than Friendly Automate at comparable performance.


Subscriptions from “Professional” onwards must be paid for a full year in advance at HubSpot. At Friendly Automate you can remain flexible with monthly payments.

Data Ownership

With Friendly Automate you have full access to all data. Therefore you have no “lock-in effect”, but can switch to another service at any time.

Open Source

Friendly Automate is based on an open source solution whose code is publicly available. An audit of the code on our servers is possible at any time.

Award-Winning Performance

Friendly Automate is based on Mautic, the winner of the “MarTech Breakthrough Award” 2019 in the category “Best Overall Marketing Automation Platform”.

Users love Mautic too. The average rating is an excellent 4.5 out of 5 stars on Capterra and GetApp.

Comprehensive Features

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Friendly Automate offers all the features of a professional marketing automation solution:


With the built-in CRM, you can easily keep track of all leads and customers. You can use your existing CRM, too, using many seamless integrations.

Email Marketing

Friendly Automate provides a complete newsletter tool. And what’s best: the number of emails is unlimited!


The visual automation editor makes setting up even complex workflows a breeze. This allows you to supply leads with the most relevant content in a fully automated way.

Landing Pages

Create professional landing pages for your campaigns with numerous templates.


With the visual form designer you can easily create individual forms for your campaigns.

Lead Scoring

Thanks to lead scoring, you can identify which leads are particularly interested due to their activity and could target them, e.g. via sales.


Automatically segment visitors based on traffic source, website activity and more.


Friendly Automate allows the creation of detailed and highly customizable reports.


You can completely customize e-mails and landing pages to your corporate design. It is also possible to use your own domain.


Thanks to Open Source you can completely customize Friendly Automate to your needs. In addition, many free plugins are available.


Friendly Automate offers a wide range of out-of-the-box integrations, including Salesforce, Shopify, WooCommerce, and Zapier.

Try Friendly Automate for Free for 14 Days

Please select your preferred subscription for the test:

Stay flexible with a monthly subscription. Or save -17% with annual prepayment (12 months for the price of 10). All prices excluding VAT.

Looking for a bigger plan or custom solution, like an installation on your own server? Then please get in touch.

The pricing for larger numbers of contacts is:

  • 50’000 contacts: u4m / month
  • 100’000 contacts: u5m / month
  • Over 100’000 contacts: Talk to us 🙂

Not ready for a test yet? Schedule a free demo with individual consultation. Or just stay updated:


Friendly is an offering by Stefan Vetter, the founder of the Swiss digital marketing agency Wortspiel.

Clients of Wortspiel

Wortspiel helps companies like WordPress, Migros and Swisscom do better marketing. Learn more about our services or get to know our team!


For questions and support please contact or hit us up at @Friendly__is on Twitter. We usually respond within 4 hours on weekdays between 9am and 6pm CET.

You can also call us on +41 44 533 30 01.