The SME Friendly HubSpot Alternative

Friendly Automate is a professional marketing automation solution. Start winning more customers with less effort – at startup and SME friendly rates.

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Friendly

Friendly Automate is friendly through fair pricing, no minimum terms, no onboarding costs and excellent customer service.

Professional

Friendly Automate is based on Mautic, the world’s first and most popular open source platform for marketing automation. Mautic is often referred to as the “WordPress of marketing automation”, in reference to its popularity and customizability.

Simple

The interface of Friendly Automate is easy to use. And if you get stuck, our competent customer service will be happy to help you. Also the price structure is so simple that you can understand it without sales calls.

Why Is Friendly Automate a Great Hubspot Alternative?

Functionality

Friendly Automate offers the full feature set of a professional marketing automation solution.

Pricing

The “Professional” plan from HubSpot costs up to 500% (!) more than Friendly Automate at comparable performance.

Prepayment

Subscriptions from “Professional” onwards must be paid for a full year in advance at HubSpot. At Friendly Automate you can remain flexible with monthly payments.

Data Ownership

With Friendly Automate you have full access to all data. Therefore you have no “lock-in effect”, but can switch to another service at any time.

Open Source

Friendly Automate is based on an open source solution whose code is publicly available. An audit of the code on our servers is possible at any time.

Award-Winning Performance

Friendly Automate is based on Mautic, the winner of the “MarTech Breakthrough Award” 2019 in the category “Best Overall Marketing Automation Platform”.

Users love Mautic too. The average rating is an excellent 4.5 out of 5 stars on Capterra and GetApp.

Comprehensive Features

Image source: G2.com

Friendly Automate offers all the features of a professional marketing automation solution:

CRM

With the built-in CRM, you can easily keep track of all leads and customers. You can use your existing CRM, too, using many seamless integrations.

Email Marketing

Friendly Automate provides a complete newsletter tool. And what’s best: the number of emails is unlimited!

Automations

The visual automation editor makes setting up even complex workflows a breeze. This allows you to supply leads with the most relevant content in a fully automated way.

Landing Pages

Create professional landing pages for your campaigns with numerous templates.

Forms

With the visual form designer you can easily create individual forms for your campaigns.

Lead Scoring

Thanks to lead scoring, you can identify which leads are particularly interested due to their activity and could target them, e.g. via sales.

Segments

Automatically segment visitors based on traffic source, website activity and more.

Reporting

Friendly Automate allows the creation of detailed and highly customizable reports.

Individualization

You can completely customize e-mails and landing pages to your corporate design. It is also possible to use your own domain.

Extensibility

Thanks to Open Source you can completely customize Friendly Automate to your needs. In addition, many free plugins are available.

Integrations

Friendly Automate offers a wide range of out-of-the-box integrations, including Salesforce, Shopify, WooCommerce, and Zapier.

Try Friendly Automate for Free for 14 Days

Please select your preferred subscription for the test:

Stay flexible with a monthly subscription. Or save -17% with annual prepayment (12 months for the price of 10). All prices excluding VAT.

Looking for a bigger plan or custom solution, like an installation on your own server? Then please get in touch.

The pricing for larger numbers of contacts is:

  • 50’000 contacts: u4m / month
  • 100’000 contacts: u5m / month
  • Over 100’000 contacts: Talk to us 🙂

Not ready for a test yet? Schedule a free demo with individual consultation. Or just stay updated:

About

Friendly is an offering by Stefan Vetter, the founder of the Swiss digital marketing agency Wortspiel.

Clients of Wortspiel

Wortspiel helps companies like WordPress, Migros and Swisscom do better marketing. Learn more about our services or get to know our team!

Contact

For questions and support please contact or hit us up at @Friendly__is on Twitter. We usually respond within 4 hours on weekdays between 9am and 6pm CET.

You can also call us on +41 44 533 30 01.