The Privacy Friendly Google Analytics Alternative

Friendly Analytics is a professional analytics solution that protects the privacy of your website visitors. Based on open source software (Matomo / Piwik), GDPR & CCPA compliant, with secure hosting in Switzerland and excellent customer service.

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Our analytics solution is friendly to your website visitors by respecting their privacy and not collecting any personally identifiable information. Thanks to open source software you can even check this yourself. We also treat our customers friendly: with flexible subscriptions without obligation and excellent service.


Friendly Analytics is based on Matomo, adjusted for maximum privacy. Matomo (formerly Piwik) is the world’s most popular open source analytics solution – used by NASA, the European Commission and the United Nations. It offers professional features like goals and ecommerce tracking, events and a powerful tag manager.


The interface of Friendly Analytics is easy to use. And if you get stuck, our competent customer service will gladly help you. The setup on your website is very straightforward: just insert one line of code – done. We also have a WordPress plugin!

<script src="" id="friendlyanalytics-123"></script><noscript><img src=""/></noscript>

Why Is Friendly Analytics a Great Google Analytics Alternative?

Location: Google is a US company and stores data in the USA. This requires Google to cooperate with the NSA. Friendly is a Swiss company and stores all data in Switzerland, where the right to privacy is guaranteed by the Swiss Federal Constitution.

Data ownership: With Google Analytics you have access to the raw data only when using the paid version “Google Analytics 360” (from approx. $130,000 per year). With Friendly Analytics this is possible with all subscriptions (starting $9 per month).

No conflicts of interest: Google makes over 80% of its revenue from advertising. Even though the basic version of Google Analytics costs nothing, website owners pay with their users’ data. Friendly, on the other hand, charges a price for its analytics solution. Therefore we are not dependent on selling your information or data.

Open Source: Google Analytics is not available in source code. Even though Google claims to follow certain guidelines, this cannot be verified. Friendly Analytics, on the other hand, is based on an open source solution whose code is publicly available. An audit of the code on our servers is possible at any time.

Precision: In the free version, Google Analytics does not evaluate all visits, but only part of them – and then extrapolates this to the total traffic (“sampling”). This of course reduces the accuracy. Friendly Analytics, on the other hand, processes every single interaction for maximum accuracy.

Start Using Friendly Analytics for Free Now With Your 14-Day Free Trial

Test Friendly Analytics without risk. Your credit card will only be charged after the 14-day free trial period has expired. You can cancel at any time.

Stay flexible with a monthly subscription. Or save -17% with annual prepayment (12 months for the price of 10). All prices excluding VAT.

Looking for a bigger plan or custom solution, like an installation on your own server? Then please get in touch.

Not ready for a test yet? Schedule a free demo with individual consultation. Or just stay updated:

Frequently Asked Questions

Is Friendly Analytics Compliant With GDPR, CCPA and PECR?

Yes. We think the best protection for user data is not to store it at all. Friendly Analytics therefore does not store any personally identifiable information (PII) or cookies. This makes Friendly Analytics compliant with privacy laws such as GDPR (EU), CCPA (California) and PECR (UK). And the best thing is that you can even do away with annoying cookie banners!

Where is my data stored?

We host all of your data in Switzerland, where the right to privacy is guaranteed by the constitution. We never pass on data and do not use it for advertising purposes.

Can I Use Friendly Analytics Alongside Google Analytics?

Yes, you can embed Friendly Analytics alongside Google Analytics – for example, to compare the numbers with each other for testing purposes.

Can I Import Data From Google Analytics to Friendly Analytics?

Yes, it’s possible. You can import nearly all historical data from Google Analytics into Friendly Analytics. This function is available to you from our “Enterprise” subscription on (for smaller subscriptions on request for an additional charge).

Can I Export Data?

All collected data is 100% yours. You can have the data completely exported and downloaded at any time. You can also have all collected data deleted completely.

Does Friendly Analytics offer an API?

Yes, since Friendly Analytics is based on Matomo, it offers an extensive reporting API.

Any Other Questions?

For questions and support please contact or hit us up at @Friendly__is on Twitter. We usually respond within 4 hours on weekdays between 9am and 6pm CET.


Friendly is an offering by Stefan Vetter, the founder of the Swiss digital marketing agency Wortspiel.

Clients of Wortspiel

Wortspiel helps companies like WordPress, Migros and Swisscom do better marketing. Learn more about our services or get to know our team!