We Find Espionage Quite Nice.
In the Movies.

Web analytics software is commonplace nowadays. Unfortunately, data protection is not.

Friendly Analytics can do both: provide you with meaningful statistics and protect the privacy of your visitors.

Friendly Analytics - The privacy friendly Google Analytics alternative | Product Hunt Embed

Good Reasons for Friendly Analytics:

Strong Performance

With Friendly Analytics you can track page views, time spent on site and conversions, as well as work with a powerful tag manager. You have all the features you need for comprehensive data analysis.

Secure Data

We do not store any personal identifiable information of your visitors. All other data is stored securely on servers in Germany or Switzerland in compliance with the GDPR (EU) and the FADP (Switzerland).

Fair Pricing

With other services, your website visitors pay with their data. We find it more ethical to charge you a fair price for our services.

No Cookie Banner

Friendly Analytics does not set cookies and does not store any personal data. Therefore, you can use our software without annoying your website visitors with a cookie banner.

Open Source

Friendly Analytics is based on Matomo (formerly Piwik), adjusted for maximum privacy. Matomo is the world’s most popular open source solution for web analytics. NASA, the EU Commission, and the United Nations rely on the same software.

Unlimited Support

If you get stuck, we are happy to help you – unlimited and without additional costs.

These Customers Care About Privacy.

From freelancers and agencies to larger companies, educational institutions and NGOs, many customers value Friendly Analytics as a professional, privacy-friendly web analytics solution:

We use Friendly Analytics as a privacy friendly alternative in our analytics setup. For our brand JOOP! we could already gain valuable insights with the tool to optimize our pages and content for our customers and make them even more attractive.

Kevin Bogatzky, Head of E-Sales & Communication, HOLY FASHION GROUP (Strellson | JOOP! | windsor.)

Almost all websites stalk you, leave cookies on your devices and annoy you with GDPR banners. My website does not – thanks to Friendly Analytics.

Simon Kümin, Texter

It was important to OpStack to get meaningful website analytics without burdening our visitors experience from either a performance or privacy perspective. We searched amongst alternatives and selected Friendly. Friendly Analytics lets us understand how the market engages with our website while making it clear that OpStack respects the privacy of our clients and prospects. The product is efficient and effective; Stefan and team are responsive and easy to work with. A win all around.

Evan Bauer, Founder and CEO, OpStack Inc.

We value the privacy of our users but also need extensive analytics functionality to run our platform. This made us try Friendly Analytics and we’ve never looked back; it has all the functionality you’ll need, ensures privacy and the support is awesome. I highly recommend it!

David Messie, Owner, Greenmeister.nl

Why Use Friendly Analytics Instead of Google Analytics?

Google makes money with advertising. A lot of money. To do this, the company needs data that your website visitors provide involuntarily. This incentive does not exist with us, because we finance ourselves directly through fair fees.

Here you can find out more about the differences:

A Single Line of Code. Friendly Analytics Is That Simple.

Just add a line of code to your website or use our ready-made WordPress plugin – and Friendly Analytics is up and running. If you have any questions, we will be happy to explain how to use it personally.

<script id="friendlyanalytics-123" src="https://cdn.friendlyanalytics.io/fa.js" ></script><noscript><img src="https://app.friendlyanalytics.io/fa123.gif"/></noscript>

From an SME. For SMEs.

Friendly is a small company with a big goal: to make marketing software more friendly. Our analytics solution is elegant, user-friendly and professional – which is why we use it ourselves on this site.

Any Questions?

If you can easily import data from Google Analytics, if we have an API and if you can integrate an app, you can find out in the FAQ or directly from us.

Try and Analyze. Free for the First 14 Days.

Start your free trial now. Plans start at a1m per month. You can cancel at any time.